Radiant Orchid, also known as PANTONE® 18-322, has been named Pantone’s Colour of the Year for 2014.
The year ahead will see the 2013 winner (lively emerald), hand the reigns over to the purple hue, which Pantone expects to be widely adopted across the interior design, fashion and beauty industries.
“While the 2013 color of the year, PANTONE 17-5641 Emerald, served as a symbol of growth, renewal and prosperity, Radiant Orchid reaches across the colour wheel to intrigue the eye and spark the imagination,” said Leatrice Eiseman, executive director of the Pantone Color Institute.
Eiseman describes the aesthetic of the hue as an "enchanting harmony of fuchsia, purple and pink undertones."
“Radiant Orchid inspires confidence and emanates great joy, love and health. It is a captivating purple, one that draws you in with its beguiling charm,” she said.
In order to select the colour of the year, Pantone intrinsically observes global colour influences across a number of industries including entertainment, technology and sports. The company even considers popular travel destinations, current economic conditions and other trends capturing the globe's attention.
Eiseman said Radiant Orchid encourages expanded creativity and originality, which could correspond to a boost in entrepreneurship, non traditional workspaces and a move away from practicality to spaces that reflect personality, passion and a connection to nature.
In terms of the colour’s application to interiors, Pantone predicts Radiant Orchid will be seen primarily in accent pieces and accessories.
The colour is bold enough to reignite any colour palette and will be used to add contrast and life to neutrals, according to Pantone.
“As adaptable as it beautiful. Radiant Orchid complements olive and deeper hunter greens, and offers a gorgeous combination when paired with turquoise, teal and even light yellows,” the company said.
In the fashion world, the spring collections of Emerson by Jackie Fraser-Swan, Juicy Couture and Yoana Baraschi already feature Radiant Orchid and close variations of the hue. As interior design continues to be influenced by fashion directions, its expected Radiant Orchid will be well-received in the design environment.
Pantone, which is wholly owned by X-Rite, is a global colour authority and forecasts colour direction while continuously researching the effect of colour through “human thought processes, emotions and physical reactions.”
Today, colour is acknowledged as a crucial element in design, whether it be applied to a product or décor. Beyond its aesthetic value, colour has the ability to interact with and impact its environment, setting mood and tone.
A 2009 colour psychology study by Rikard Küller, Byron Mikellides and Jan Janssens found that a moderate use of good colour design will help to boost people's moods and even their overall well-being.
"In future research more emphasis should be placed on colour, as just one component in the highly complex real-life situations,” the study revealed.
Renowned global trend analyst Milou Ket said Pantone's choice for Colour of the Year was certainly unexpected.
"I was quite surprised about the Pantone Colour of the Year, Radiant Orchid," she said. "I have not seen it in the market, not at fairs, nor in shops or magazines as a new colour."
Ket, who has just completed her forecast for 2015/2016, visits approximately 15 international design fairs each year. She also highlighted that the previous colours of the year including Tangerine Tango and Turquoise aligned with her expectations and design research. Ket believes Pantone have may have statistical support for the decision or may be adopting a hue that was forecasted a few years ago.
"It is a pretty colour though and it works very well in interiors, especially with off-white and natural beige colours," Ket said. "Now it has captured my attention and I will search to find it."
The last ten Colour of the Year winners are:
- PANTONE 17-5641 Emerald (2013)
- PANTONE 17-1463 Tangerine Tango (2012)
- PANTONE 18-2120 Honeysuckle (2011)
- PANTONE 15-5519 Turquoise (2010)
- PANTONE 14-0848 Mimosa (2009)
- PANTONE 18-3943 Blue Iris (2008)
- PANTONE 19-1557 Chili Pepper (2007)
- PANTONE 13-1106 Sand Dollar (2006)
- PANTONE 15-5217 Blue Turquoise (2005)
- PANTONE 17-1456 Tigerlily (2004)
- PANTONE 14-4811 Aqua Sky (2003)