A video on the prospective design of Zaha Hadid’s Qatar 2022 World Cup Stadium has gone viral, demonstrating the ability of architectural visualization to captivate on a global scale.

The design of the stadium was brought to life by Neoscape, a US-based creative marketing agency. Neoscape created the renderings that visually reveal the “architectural anatomy” of the stadium. The video, which received extensive news coverage, is designed to give the viewer a deeper understanding of the spatial dimensions of…