Bedding Trend: King Is The New Queen

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Thursday, November 28th, 2013
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Bedrooms in Australia are quickly becoming the epitome of luxury as the nation looks for design that delivers a good nights sleep.

Beyond high ceilings, luxury vanities and walk-in closets, bedding experts have noted that beds are getting larger than ever, and that the king does indeed reign.

National bedding and bedroom furniture specialist Bedshed revealed that more Australians are purchasing king size beds than any other time in history. This is reflected by a sales rise of 20 per cent over the past five years by the national bedding and bedroom furniture specialist.

“It’s an interesting industry trend,” said Gavin Culmsee, chief operating officer at Bedshed. “People are looking for better quality sleep to keep pace and there’s no doubt king size beds deliver this.”

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When it comes to bed sizing in Australia, a king mattress offers an extra 30 centimetres in width compared to queen beds.

Lesley Weymouth-Wilson, director of Duoviva – The Bedroom Stylist, attributes the growth in king size beds to the nation’s experience when sleeping in luxurious Asian hotels.

“Once experiencing this luxury of the opulent size and comfort of the king bed they want to create that wonderful luxurious hotel experience at home,” she said.

Weymouth-Wilson also said the home building industry is designing master bedrooms to reflect a sanctuary/hotel retreat with king beds at the heart of the space.

“There is a strong market to style these beds and create a stunning bedroom,” she says. “I rarely get asked for Queen size and even the major open homes (display villages) theme the bedrooms as hotel king suite experiences.”

With a third of our lives spent sleeping, the trend also shows that many Australians are just wanting a good night’s sleep.

“The sheer distance between two sleeping partners means individuals are less likely to be interrupted during the night by partner disturbance,” explained Culmsee. “The greater the physical distance between two sleeping people, the better sleep quality.”

He added that men and women have different temperature levels when they sleep, and more space in the bed allows them to rest peacefully without being impacted by one another’s sleeping temperatures.

Weymouth-Wilson agrees.

“I believe today’s consumer (is) more educated about the benefits in regards to comfort of a good night’s sleep and are conscious of value versus quality,” she said.

From a decor point of view, Weymouth-Wilson added that in addition to creating comfort and a beautiful aesthetic in the bedroom, the “retreat” factor is important.

“Modern life has become so busy that we now look to the bedroom as our very own sanctuary, a place of intimacy, where we go to rest, dream, sleep and romance,” she said.

Culmsee said the rise in the market for king bed could also be related to the product being utilised by other members in the family. This includes parents purchasing a king mattress for their teenagers or for their adult children who are opting to stay at home longer.

King Size

King size beds offer extra room

“We also see a lot of parents buying king beds because the kids will come into the bed at some point either during the night or in the morning and a king bed offers enough room for everyone to fit comfortably,” he said.

This extra room could also apply to domestic pets who are rapidly gaining bedroom privileges in today’s society.

Bed Sizes

Bed Sizes

So despite living spaces becoming smaller and denser, it looks like Australians will continue to sacrifice their living space for additional mattress space.

Property blocks might be getting smaller, but bedrooms, and in particular master bedrooms are getting bigger – sometimes at the expense of other rooms,” Culmsee said.

While the trend is toward larger beds, such luxury is not available for everyone.

“I think that in more expensive apartment developments and new homes, it will be a key factor that the master bedroom has room for a King size bed,” added Weymouth-Wilson. “In smaller scaled developments driven by cost of space, smaller beds will still be required.”

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