A concrete mixer truck has again featured in as the flagship item as the concrete industry in America rallies behind a good cause.

Donated by Mack Trucks and McNeilus Company, the truck is set to be the main item featured in an annual auction being held in Las Vegas next week to raise money for the Concrete Industry Management (CIM) program – a business intensive program that awards students with a four year Bachelor of Science degree in Concrete Industry Management.

Originally set up in the 1990s as a partnership between the concrete industry and the Middle Tennessee State University, the program aims to fill a recognised gap in the US education sector and develop leaders with a working technical knowledge of the fundamentals of concrete such as properties and testing and concrete construction as well as broad based business skills such as sales, operations, contracting and project and production management, construction management and engineering.

It now operates across a number of states including California and New Jersey as well as Tennessee.

Apart from the truck – the auction’s traditional flagship item – other items set to go under the hammer include loads of cement, fly ash, and aggregates; equipment and equipment rentals such as gators, a ride on power trowel and metal hard hats and safety harnesses; and more general goodies such as golf packages and house boat rentals.

CIM Auction chairman Mike Phillips expects this year’s auction to be the organisation’s most successful thus far.

“Thanks to the tremendous response from the industry, we anticipate the 2014 CIM Auction to be the best ever,” he said, adding that cement in particular had been a particularly hot item.

The auction will be held on January 22 at the World of Concrete Conference in Las Vegas.

A silent auction will be held initially followed by a public auction, which includes the truck.

More than $615,000 was raised to support the CIM Program in 2013.