PAINT company Dulux will be forced to part with more than half a million dollars in total after it was found to have told consumers a few shaggy dog stories about the effectiveness of some of its paint products.

The Federal Court ruled DuluxGroup, whose mascot is an English sheep dog, engaged in misleading and deceptive conduct by claiming its heat-reflective paint could substantially reduce the interior temperature of a house. The case began back in 2012, when the Australian Competition and Consumer Commission (ACCC) began proceedings over Dulux’s…