Dulux Unveils Interiors Inspired by Melbourne Fashion Week

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Tuesday, March 18th, 2014
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Fashion Meets Interiors
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After decades of existing as two separate design identities, fashion and interiors are officially sharing the same space.

In Australia, paint manufacturer Dulux predicted this direction many years ago and the company has since embarked on a host of trend research and fashion initiatives to bridge the gap between paint and fashion, discovering that colour has been the most authoritative link.

Romance Was Born, Luke Sales & Anna Plunkett

Romance Was Born, Luke Sales & Anna Plunkett

Dulux stylist Bree Leech has been working closely with the company’s colour planning and communications manager Andrew Lucena-Orr to develop the Dulux colour forecast over the last two years.

“Dulux researches overseas trends in many ways and one is by attending relevant European trade shows such as Milan design week (Salone del Mobile),” Leech said. “Observing local trends through trade shows and keeping in touch with Australian designers and their developments is also an important part of forecasting trends in Australia.”

United by Style

Lisa Gorman, Gorman

Lisa Gorman, Gorman

Following its successful debut in 2013, Dulux has again unveiled United By Style – a project that sees the paint company join forces with Australian fashion designers for Virgin Australia Melbourne Fashion Week (VAMFF).

Leech curated four interior spaces that echo the upcoming runway collections of sustainable Melbourne designer Lisa Gorman of Gorman and artistic fashion duo Luke Sales and Anna Plunkett from Romance Was Born.

Colour Forecast

Leech revealed that some of 2014’s key trends will feature a retrospective influence, as seen in the new collection from Romance Was Born.

Dulux Interior Harvest

Dulux interior ‘Harvest’ inspired by Gorman’s AW14 collection, Winter Harvest

“The Dulux trend ‘The Retro Visionaries’ sits right at home with the Portal set we created for Romance Was Born – bold colour combinations are used to create impact and retro shapes contrast against the lineal design,” Leech said. “The Harvest set uses colour from Gorman’s Winter Harvest collection, we see some of the influences from the Dulux trend ‘The Romantic Spirits’ in the way mood is created with deep inviting colour that takes its cue from traditional design periods.”

“Motifs such as the cactus seen in he Gorman Talisman set are gaining popularity so I think we will continue to see more of them popping up – dare I say replacing the pineapple as the latest interior accessory!”

Dulux Interior Harvest

Dulux interior ‘Harvest’ inspired by Gorman’s AW14 collection, Winter Harvest

Leech predicted the following colours found in United By Style would be popular this year:

  • North Sea – a deep moody blue
  • Tendril – a soft green that complements mossy hues
  • Creed – following the yellow trend, but leaning more toward a complex mustard hue
  • Funk – a fresh green that can either be subdued with a pairing of neutral colours or used as a backdrop for additional bright hues
  • Shampoo – an aqua that looks so fresh with white and pops of other bright colour such as yellow and purple.

 Market Observations

While United By Style is designed to inspire the fashion-focused and trend-spotting consumer, Leech believes there are great opportunities for industries willing to collaborate.

“Traditionally interior trends took their cues from the latest on the catwalk and may have taken 12 months to appear in homewares, now many trends are happening concurrently with fashion designers even creating homwewares that fit into the same theme as their new collections,” she said. “It also makes collaborating a great way to showcase and highlight trends in both fashion and interiors.”

Dulux Interior Harvest

Dulux interior ‘Harvest’ inspired by Gorman’s AW14 collection, Winter Harvest

The fashion industry is not the only one that offers insight into trends, with Leech encouraging the interiors industry to examine an array of global industries to emerge as trend-setters.

“It’s always interesting to see many creatives being influenced by similar things, no matter where they live or what they are designing and therefore similar trends emerge at the same time across different design disciplines,” she said.

She pointed out how consumers can incorporate a fashion-focused paint without a room becoming stale as trends change.

“The beauty of paint is while you may not have to paint because of general wear, it is easy to paint just to update a room,” she said. “Feature walls are still a popular choice to introduce colour to a space but more commonly we are seeing whole rooms being highlighted with a colour.”

Dulux Interior Harvest

Dulux interior ‘Harvest’ inspired by Gorman’s AW14 collection, Winter Harvest

“People are becoming more creative with the use of paint in their interiors selecting architectural details such as a chimney breast, around a window or even simply a door to highlight with colour.”

Gorman and Romance Was Born will take to the runway with the collections that inspired United By Style this week at VAMFF.

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