Colour certainly matters. Beyond its visual impact, it is driven by its own psychological theories and economic and global consumer trends.

Each year, global colour authority Pantone releases its Colour of the Year. When they named Radiant Orchid (a purple hue) as the colour for 2014, it raised a few eyebrows in the trend world. Global trend analyst Milou Ket said the company’s choice was certainly unexpected. While the previous colours of…