British car brand Bentley is bringing its luxury expertise to furniture with the launch of the Bentley Home range.
The prestigious collection will include sofas, cabinets, a bed, chairs and tables that draw inspiration from the prestigious cars, featuring Bentley’s iconic quilted diamond pattern and reflecting a neutral colour palette.
The collection effortlessly reflects 90 years of Bentley tradition while showcasing modern designs that demonstrate craftsmanship, intricate detail, attention to detail and quality materials. It will include design elements that will be highly recognisable as an extension of the brand.
In developing the collection, Bentley has collaborated with Italian furniture brand Club House Italia, which also collaborates on Fendi and Kenzo’s Casa and Maison furniture collections.
Bentley’s furniture is made up of five collections named after towns in England: Richmond, Madeley & Kendal, Sherbourne & Kingsbridge, Harlow, and Canterbury.
The colour palette echoes that of a Bentley car interior with ivory, beige and taupe tones, while the same high-end materials found inside Bentley vehicles are used to make the furniture pieces.
The Richmond collection, for example, is a seating range with sofas, a chaise lounge and armchairs that feature a double shell structure. With flexibility in the design, the exterior can have a leather covering or a fine veneer of burr walnut finish, while inside, there is linen, leather or fine cashmere velvet.
The Madeley & Kendal collection consists of a large oval or round meeting table complemented with sophisticated Kendall chairs that are embellished with leather. The Bentley logo can be embroidered on the back of each chair by request.
The tables in this collection and the Harlow collection also feature gun-metal grey steel finishes while quilted leather, precious wood, glass and luxury exterior coatings are featured throughout the product line.
The collection is set to launch at the 2014 Maison & Objet in Paris, where Bentley will officially join other luxury car brands such as Audi, Maserati and Mercedes Benz in translating its automotive luxury to interiors.
In 2012, German car-maker Mercedes Benz launched its collection at Salone Internazionale del Mobile in Milan, revealing a a sleek furniture line reflective of the cars' high-end designs. Audi, meanwhile, released the R18 chair, designed by Clemens Weisshaar and Reed Kram in cooperation with Audi engineers at Design Miami.
This year’s Salone Internazionale del Mobile saw Maserati unveil a limited edition lounge created by designers Ludovica and Roberto Palomba, who were directed to pay homage to the luxury Italian car manufacturer.
With sustainability actively on the consumer's mind, there has been a move away from disposable furniture and a focus on longevity. With that in mind, it's expected that the luxury fashion and car industries will continue to embed the furniture market.