Iconic Grocon figure Daniel Grollo is stepping down from his role as chief executive officer of the company following an announcement that a non-Grollo family member would lead the commercial building giant for the first time.

On Tuesday, Grocon announced that current Deputy CEO Carolyn Viney would succeed Grollo as the company’s new chief executive officer.

The company said Grollo, who has served as its CEO for the past fourteen years after taking over from father Bruno, would retain his title as Executive Chairman and would still be involved in the business through his role as Executive Director of a domestic based investment and asset management partnership with UBS announced last December as well as focusing on leading Grocon’s diversification into new markets offshore.

The Australian Financial Review has reported that he would be spending more time in New York, with his first big project the acquisition of an $800 million tower in Manhattan.

Having joined the company in 2003, meanwhile, Viney has been served as a member of the company’s senior executive team since 2007 and has been instrumental in growing Grocon’s property development business.

In a statement, Grollo said he had chosen Viney to lead the next stage of the company’s evolution, and that the succession had been long anticipated within the company.

“For the last five years, Carolyn has been intimately involved with me and the Board in setting Grocon’s strategic direction and, since becoming Deputy CEO in 2012, has been largely responsible for the day-to-day running of the business” he said.

Viney said she welcomed the opportunity to take on the role, and that recent years had seen considerable growth in the company’s portfolio of projects.

“Grocon is a great Australian company with a rich heritage, strong future and outstanding people” she said.

Started by Italian migrant Luigi Grollo as a small family concreting outfit in the 1950s, Grocon has grown to become a leading commercial building and property development firm in Australia and has substantial operations in the Middle East, Asia and Africa.

In recent times, however, it has been embroiled in controversy amid a bitter dispute with building unions and the collapse of a free standing wall on the site of one of the company’s developments in Melbourne which killed three people in March last year.