Heimtextil Trend Table 2014: Progress! And Revive!

Tuesday, March 11th, 2014
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Trend Exalt Purity
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Two opposing powers divide the design landscape of the future.

I had the pleasure of visiting the leading show for residential and contract textiles, Heimtextil, held in Frankfurt, Germany, in January earlier this year.

Apart from myself, almost 67,000 visitors from 133 countries travelled to Frankfurt to visit this impressive fair. An amazing 2,718 exhibitors from 61 countries, Australia included, showed products for windows, upholstery, floors, walls and sun protection to textiles for the bathroom, bed and table in 19 exhibition halls.

Around 200 studios showed their designs under the roof of ‘Design live’, which was once again the world’s biggest platform for textile design. The ‘Digital Print’ product group, where the exhibition space and the number of exhibitors for the expanding digital-printing market had increased significantly compared to the previous year, gave an overview of what is possible with digital printing in the interior design industry today.

The Heimtextil Trend Table, including six international institutions, provides the first insight into future fields of design.

The Heimtextil Trends have been the international figurehead of the trade fair for around 25 years. For the 2014/15 season, a team of six international design studios worked on the most important trend themes. This year, the trend table was organised by London’s FranklinTill studio. As part of the trend presentation in August last year, FranklinTill introduced the new Heimtextil Trend Book, a forecast regarding the interior design of tomorrow. Held approximately four months before the start of the trade fair, the presentation signals the start of the new furnishing season.

Trend Engineer Nature

Engineer Nature

One of the traditional highlights of the fair is the Trend Show, which serves as a great source of inspiration thanks to numerous interactive elements. This year’s spectacular presentation in a separate hall by London’s FranklinTill design agency enabled visitors to enter four trend worlds based on the two trend themes – Progress! and Revive!

The Progress! category was subdivided into the themes of Generate Collision! and Engineer Nature! Meanwhile, the Revive! category was split into the themes of Exalt Purity! and Rejuvenate Craft! The four themes explain in detail the exploration of progress and the renewal of textiles in interior design.

“In summary, the design landscape of the future will be divided into two opposing, innovative powers – one is the desire to look forward and propagate tech-savvy advancements as our opportunity to survive in these times of fast-paced living; the other is the relevance of looking backward and the renewal of past traditions in our quest for authenticity,” explained Caroline Till from FranklinTill.

Trend Rejuvenate Craft

Rejuvenate Craft

PROGRESS! looks to a future where science and technology are the driving forces for the interior design industry.

Generate Collision points to how designers are increasingly experimenting with newly emerging materials and technologies to enable unique personalised products. The combination of hand and computer design make customised products possible in mass production.

The colour palette that reflects this theme includes highly saturated hues like pink, purple, orange, blue, yellow and green.

Engineer Nature shows how science is becoming the driver for design innovation leading to the convergence of science and design. New textile technologies interweave life systems, bio and weaving technology imitated from nature in the fabric. Designers ‘technologise’ nature by planting their own materials and copying the processes in nature.

This colour palette include all tones of green.

Trend Generate Collision

Generate Collision

REVIVE! looks back, honouring the past and re-discovering traditional values. The goal is to achieve important and authentic experiences.

Exalt Purity is  a reaction to mass production, with the interest in objects that address personality and storytelling increasing. This trend celebrates natural materials and cherishes their imperfections. It is a response to an over-stylised and synthetic world and allows the desire to disconnect, to experience a ‘digital detox.’

The colour palette includes soothing neutrals mixed with petrol blue.

Rejuvenate Craft celebrates the revival of traditional craft techniques: crochet, fringing, assemblage, hand weaving. Objects with history and importance are created with the modern use of traditional craftsmanship techniques. The result is an abundance of textures.

The colour palette features rich warm hues, like burnt orange, juxtaposed with the freshness of duck egg blue and purple.

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