In a bid to reinvigorate its stifling image, Toyota Lexus is transforming its traditional car dealerships into retail stores that offer a “luxury-brand experience space.”

Titled INTERSECT BY LEXUS, the new stores are set to include cafes, luxury retail items and exhibition space that will allow customers to experience the Lexus brand in a fuller fashion. Renowned interior designer Masamichi Katayama of Wonderwall Inc. has been commissioned to design the stores, which aim to attract…