A new hotel and restaurant development on William Street in Perth is expected to contribute to the Western Australia Government's goal of regenerating the Northbridge area of growing Perth.

Over the past two years, the state government has invested in revitalising Perth Cultural Centre, restoring a number of heritage buildings along William Street.

Last year, the refurbished William Street Precinct won the international 2012 UNESCO Asia-Pacific Awards for Cultural Heritage Conservation.

The key objective of the project was to preserve important heritage buildings of social and cultural value while reinforcing William Streets role as a vital inner city connection.

Today, William Street Precinct is one of Perth’s most important urban landmarks, home to a diverse array of restaurants, bars, shops and art galleries, as well as to restored buildings that were constructed between the gold rush in 1890 and 1925 and are still evolving.

One40 William Street Perth

William Street, Perth

The new hotel project is a further step in the Northbridge revival plan, which was designed to both attract tourists and bring locals out more.

“This development is another piece of the puzzle,” said Planning Minister John Day.

“It will revive a neglected 60-year-old heritage-listed building and make use of a vacant area to add a boutique hotel and restaurant to this popular precinct.”

He added that the new development “will further contribute to the re-emergence of a mature Northbridge – this area is now home to an eclectic mix of retailers, restaurants and bars and this development will offer something new for Perth in terms of guest accommodation.”

The hotel and restaurant will see the facade of the National Australian Bank building renewed. The building was constructed in 1950 and has been listed as a heritage building. When completed, the project will feature 74 rooms and a restaurant, along with a mezzanine level and a rooftop bar.

William James Street Development

William / James Street Development

The project will be developed by the team behind the successful Little Creatures Brewery in Fremantle, a collaboration that includes Adrian Fini of FJM Property, Little Creatures director Howard Cearns and hospitality pioneers Nic Trimboli, David Martin and Miles Hull. Its Construction is scheduled to start this year and is expected to be finalized with the hotel operating by the end of 2014 year.

“We love the heritage facade and the opportunity to do something – what we’re terming a very individual and almost craft European-style hotel – is very exciting for us,” Cearns said.

Day said that, together with the delivery of Perth City Link, Elizabeth Quay and the planned regeneration of Chinatown, these new projects will bring more visitors to the city and ensure Perth can meet the needs of a growing population.