The recent opening of the first international brand name hotel in Brisbane in more than a decade has been celebrated as a major boost to tourism in Queensland. The new building features 246 stylishly designed guest rooms and suites.
Four Points by Sheraton, in Brisbane, is the latest development by the Starwood Hotel group. Designed by Brisbane-based Noel Robinson Architects, the new hotel is located at 99-103 Mary Street, within the heart of the city, close to the City Botanic Gardens and to the Brisbane River.
The Queensland Government spoke of the need to attract more quality developments like this one and to maximise the number of visitors to the state. It has set a goal of doubling the amount of annual overnight visitor expenditure from $15 billion in 2010 to $30 billion by 2020. The new hotel will also help to enhance the local precinct and to revitalize this part of the city’s CBD, which is likely to see significant redevelopment in the coming years.
The 32-storey building features 246 rooms and suites and is expected to largely supply the growing corporate market. Rooms average 27 square metres in size and hotel facilities include an all-day restaurant, a coffee bar on the ground level and a 200 square metre function room equipped with state-of-the-art technology.
The hotel also features a covered rooftop venue and a restaurant on level 30, where guests will be delighted with extraordinary views of the surrounding city landscape and the river.
As the hotel has given a 4 ½ star rating according to the Assessment Criteria for the Australian STAR Rating Scheme.
The building’s design reflects some new trends in the hotel industry, such as lobbies that can be used as dynamic multi-use spaces. At the main entrance, there is the reception and a coffee bar strongly connected with the street life, offering the guests a multi-use space for casual talks and informal meetings. The importance of entrance lobbies is growing as social encounters are becoming more and more prevalent in this particular hotel area.
Inside the building, textural fabrics were used to give the rooms a warm feeling even though the walls are plain, unadorned and painted with pale brown colours, which can sometimes appear cold. A large textured fabric headboard, a rough weave rug and white pillows and blankets all work in harmony to create a welcoming and quiet environment of relaxation.
That also follows a growing trend, as hotel rooms are easily replacing old visually upsetting patterns with textures and adding a few touches of bright colours, such as in the bright red cushions, to animate spaces and create a joyful atmosphere.
The bathroom vanity is open to the bedroom, while a glass wall, used to make the room feel bigger, leads to a room that feels spacious, while letting natural light flow inside. Sliding glass panels were also added for this reason in the toilet and in the shower area, and frosted glass adds privacy to these cubicles.
Starwood Hotels and Resorts regional vice president for the Pacific region, Sean Hunt, was delighted with the opening of this landmark property in one of Australia’s most vibrant and economically robust cities.
“Brisbane attracts both business and leisure travellers and Four Points by Sheraton Brisbane is ideally positioned to cater to these different markets with a range of signature offerings, including great rates and comfortable accommodation,” he said.
Other key hotel developments recently announced for Brisbane include a $35 million refurbishment of the Chifley at Lennons Hotel located on the CBD, a new boutique hotel as part of Leighton’s Mosaic mixed-use development in Fortitude Valley, and The Dunmore Hotel on Brunswick Street, also in Fortitude Valley.