Melbourne is set to receive their second Parkroyal hotel, this time in the city’s thriving Docklands Digital Harbour precinct.
Digital Harbour Holdings are the developers for the $300 million dollar project while Pan Pacific Hotels Group will manage the hotel.
Pan Pacific Hotels Group has commissioned developers Digital Harbour Holdings for the $300 million dollar project while Pan Pacific will manage the hotel.
Parkroyal Docklands will be Melbourne’s second hotel from the chain, with another property at Tullamarine Airport. It will be the hotel chain's fourth property in Australia since returning to the country in 2010, when it opened in Parramatta and Darling Harbour, Sydney.
Parkroyal will be a 4.5 star property and will feature 281 accommodation rooms, a restaurant and lounge, gymnasium, lap pool and meeting spaces.
“Australia holds great significance for us as the home of the PARKROYAL brand and as an important growth market for the Group,” said Craig Bond, area general manager – Oceania, Pan Pacific Hotels Group. “The opening of PARKROYAL Melbourne builds on the success of our PARKROYAL hotels in steadily winning over guests and customers since the brand was reintroduced to Australia in 2010,” he added. “We are focused on bringing both our Pan Pacific and PARKROYAL brands to more customers in key cities like Brisbane, Perth and Auckland.”
The hotel itself will be part of the 37-storey, 115-metre Altus building, with 330 residential apartments sitting atop the 18 storeys of the Parkroyal hotel. The building will be highly recognisable by its sheer glass façade and artistic design.
While limited details have been released of the hotel room’s interior, local architecture firm Moull Murray Architects came up with the design for The Altus project.
The architects have already made their mark on Digital Harbour with another multi-use project, Life.Lab, a mixed use office/residential development covering 11,7000 square metres. That project was completed in 2008.
If the recent $20 million interior redesign of the Parkroyal’s Darling Harbour property offers any hints as to the new hotel's interior design, the rooms will be technology focused and will feature a modern aesthetic and an earthy colour palette inspired by the Australian landscape.
According to Planning Minister Matthew Guy. construction on the Parkroyal is scheduled to commence in early 2014 and will create more than 400 construction jobs and a further 150 hotel jobs upon its completion in 2016.
Digital Harbour is seeing a number of prominent hotel chains flocking to the area, which is expected to become the city’s next Central Business District.
These hotels will support commercial offices and multi-level residencies that are already prevalent across the Docklands. Guy predicted that the projects in the area will see the waterfront suburb home to 20,000 residents and 60,000 workers upon completion in 2025.
The Parkroyal will join the Sebel, which opened last month, and the new Peppers Docklands, set to open in 2015.
The Sebel features 124 self-contained one and two bedroom apartments while the five-star Peppers hotel, managed by Mantra Group, will open with the new M Docklands development.
The Peppers hotel will be adjacent to Etihad Stadium and will feature a striking gold angled façade designed by Elenberg Fraser.
The hospitality market is observing a growing number of mixed-use projects in Australia, particularly with a hotel component. For residential developers, this greatly reduces the number of apartments required to be sold, while hotel owners can capitalise on apartment sales rather than having to rely on full occupancy rates.
In Australia, hotel occupancy rates slightly decreased over the past year according to the Australian Bureau of Statistics. According to a June 2013 Survey of Tourist Accommodation (STA), compared with the 2012 June quarter, the estimated room occupancy rate for hotels, motels and serviced apartments with 15 or more rooms decreased by 1.2 percentage points.
Multi-use projects are becoming commonplace in many architecture and design realms, including public space, shared workspaces and community gardens.