At a new boutique hotel in Sydney, Australia, being popular on social media can help secure guests complimentary accommodation.

The recently renovated 1888 Hotel in Pyrmont is said to be the world’s most “Instagrammable” hotel, rewarding guests who have over 10,000 Instagram followers with one night’s accommodation, valued at $150 per night. Photo sharing is at the heart of the 1888 Hotel, with its name offering a nod to…