Tiffany & Co. continues to captivate Australian audiences with Adelaide set to become home to the company’s eighth retail store.
The South Australian city will join Sydney, Melbourne, Brisbane and Perth as locations for the famous jewellery store. Adelaide’s shop is scheduled to open in Spring 2014.
“We are very excited to open our doors in this wonderful city,” said Tiffany & Co. Australian managing director Glen Schlehuber. “And we look forward to inviting everyone to experience our renowned jewellery collections, with a superior level of service that has distinguished Tiffany & Co. for over 175 years.”
The store will include 350 square metres of space and will be located at Adelaide Central Plaza in Rundle Hall, neighbouring the five-level David Jones Store in the heart of the city.
“With other major upgrades planned to be undertaken to Adelaide Central Plaza and Rundle Mall over the next 12 months, the opening of Tiffany & Co will continue to re-enforce Adelaide’s CBD retail offering as the nucleus of consumer activity in South Australia, which will in turn encourage investment and provide jobs in the Adelaide market,” said Shaun Bonett, managing director of the Precision Group, which owns Adelaide Central Plaza.
Tiffany & Co. joins an abundance of luxury international retailers opening across Australia with shopping centres seeking to rent space to coveted brands in a bid to attract high-end names and increase buyer frequency.
The company no longer limits itself to heritage shop fronts similar to its celebrated Fifth Avenue flagship store in New York. It is now making its way inside the halls of shopping centres to serve consumers in locales outside of Australian CBDs.
Last year, Tiffany & Co. opened at Westfield Bondi Junction. The high-end brand can also be found within Chadstone Shopping Centre’s luxury precinct, neighbouring other brands including Louis Vuitton, Chanel and Burberry.
Despite the stores being located within shopping centres, Tiffany & Co. stores carry strict design briefs that insist the retail interiors still emulate the company’s timeless tradition while still responding to the local environment.
For example, the 230 square metre Tiffany & Co. Bondi Junction store features archival motifs to exude elegance inside the store.
“The colour Tiffany Blue, a symbol of excellence worldwide, will be incorporated in the façade, along with the wheat leaf pattern that frames the entrance of the Fifth Avenue flagship store,” a press release revealed upon the announcement of the store. “In addition, the stainless steel showcases will be trimmed with the Art Deco-inspired fluting detail that embellishes the entrance of the New York store.”
Along with Tiffany & Co.’s own design team, the company commissioned Calida for the fabrication and installation of the shopfront.
Calida was responsible for the internal floor, wall and ceiling finishes, custom joinery and bespoke wall finishes, and the procurement and coordination of overseas supplied materials and millwork.
Australian architecture firm Barteluce Architects & Associates (now owned by Callison) was selected to contribute and bring its extensive luxury retail experience to the design.
In a teaser for the store before its opening, Tiffany & Co. collaborated with Australian designer Lisa Cooper to create sculptures for the store windows that played homage Sydney’s heritage and Tiffany’s iconic association with love.
The project was delivered within 16 weeks – reportedly four weeks earlier than the company typically takes to open a store in the United States.
Over in Melbourne, seven years into a 10-year lease, Tiffany & Co.’s store on Collins Street in Melbourne renegotiated its lease with the help of CBRE, a global leader in real estate to move a few doors down while it conducted upgrades on its existing location.
The new store design was upgraded in 2011 to feature twice as much space, new decor and easier navigation throughout the store.
Cooley Monato Studio (CoMoS), an architectural and lighting studio in New York, led the Melbourne upgrade with the support of DS&F Architects & TSC Architects, New York, PTID in Melbourne along with a host of local design professionals. CoMoS has also completed three other Tiffany & Co. stores across the world, including the second floor of the flagship Fifth Avenue store.
The design brief for the Melbourne store also emphasised the importance of adhering to brand guidelines and used opulent décor, lighting and glass elements to create a luxurious ambience.
Probuild were selected to fit out the 1,250 square metre store, which encompasses three levels: two dedicated to retail and the third floor housing office space and a new service centre for repairs, alterations and engraving.
Probuild also worked with Inoffice, a company specialising in refurbishment. Inoffice created the delicate details of the store including extensive plaster ceilings, feature cornice work and key security installations.
The refurbishment, which took 10 months to complete, features “vaulted ceiling” stainless steel showcases as well as custom furnishings created by International designers and manufacturers, according to Probuild.
Hung from the ceiling is a chandelier comprising of 497 hand-blown glass pendants designed by Dean Phllips Architectural Lighting.
Heritage Glass supplied the glass and installation, delivering a glass balustrade printed with a mirror barcode pattern, a curved balustrade glass staircase and a custom Tiffany Blue (the colloquial name for the company’s trademarked colour) glass feature at the front of the store entry.
While a designer for Adelaide’s new store has yet to be announced, it is expected the space will reflect a similar aesthetic to the stores in Bondi and Melbourne featuring heritage accents, opulent fittings and a sea of Tiffany blue to convey 175 years of Tiffany & Co.’s craftsmanship.