Woodhead Welcomes Paul Starcevich as Design Director

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Tuesday, October 22nd, 2013
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Paul Starcevich
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Architecture firm Woodhead has appointed Paul Starcevich as the new design director of its Perth studio.

The appointment aligns with Woodhead’s goal of reinforcing its commitment to exceptional, collaborative design.

Working throughout Australia and the Middle East, Starcevich will bring over 15 years of experience in design, team leadership and project delivery to the Perth team.

Starcevich’s extensive portfolio includes work on public and exhibition facilities, mixed use developments, sports buildings, commercial and office buildings, hotel and resort complexes, universities and student housing.

With a collaborative focus, Starcevich will work with clients, end-users and project teams to develop projects that deliver economic, sustainable and culturally appropriate solutions to the Perth market.

According to Woodhead, Starcevich’s primary responsibility will be to “foster design innovation, quality and culture across the Perth studio and contribute to successful design dialogue across the wider practice.”

Starcevich is known for focussing on clarity, openness and connectedness while his approach to project direction and leadership will see him aim to redirect the linear or milestone-driven design process to one that reflects more of a “live review process.”

Underground Bus Station Perth

Underground Bus Station Perth

This process is intended to increase design exploration and testing and make successes and failures available to the entire project team, encouraging them to engage and connect on an ongoing basis.

“Succinct, clearly articulated project objectives are required and these need to be established at the project outset,” said Starcevich. “As a team these objectives are then constantly referred to as a method of testing design ideas, progress and direction throughout the project.”

The new director also highlighted the importance of diagramming ideas to facilitate accurate understanding, particularly as the firm is working on projects that require diverse geography and culture-based design.

“Ultimately, fresh, challenging, unexpected design solutions come from individual energy,” he said. “We seek to create an environment where people can freely exercise their talents and invention, collaborating within a shared set of community values, via clearly articulated, considered, progressive projects.”

Starcevich may already have his first assignment with last week’s announcement that Woodhead will lead the design for the winning consortium team selected to design the new underground bus station in Perth’s CBD.

With a 2016 completion date, Woodhead will collaborate with Brookfield Multiplex and BG&E to deliver the estimated $249 million project, which will reconnect Perth and Northbridge and provide world-class facilities to public transport users.

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