Luxury footwear company Stuart Weitzman’s first boutique designed by Zaha Hadid has been unveiled in Milan, Italy.
The footwear company commissioned the starachitect to design the company’s new retail boutiques, which will deliver a “one-of-a-kind” retail experience to consumers.
The store in Milan will be Stuart Weitzmans’s 100th retail boutique around the world, with the opening fittingly coinciding with the 2013 Milan Fashion Week. Weitzman and international model Kate Moss - who appears in the company’s Fall campaign - attended the opening this week, which offered a first look at the Hadid-designed store interiors.
Inside the boutique, Hadid’s signature futuristic and fluid design is beautifully evident. As has been the case with previous Hadid designs, the store's interior has already been likened to a “spaceship.”
Located in Via Sant’Andrea in Milan, it will be the company's first flagship store and will feature a six-window storefront and cover over 3,000 square feet of retail space.
There is no traditional shoe shelving to be found inside the boutique as modular display units made of fibreglass (and dipped in rose gold) shift and curve through the space, working both as seating and as a way to showcase product.
The walls are constructed from glass-reinforced concrete while the space features a monochromatic colour palette: tones of white, pastel grey and black that move throughout the “fluid and playful space.”
The official press release further detailed the design as a “dialogue of geometry and materiality creates an enchanting rhythm of folds and recesses further shaped by functional and ergonomic considerations…The juxtaposition of these distinct elements of the design defines the different areas of the store.”
Hadid’s seamless integration blurs boundaries as the modern furniture designs and display units fluidly collaborate to improve the relationship between customer and collection.
The store also includes innovative concepts such as display screens with sensors that turn into functional mirrors.
“There is tremendous fluidity between fashion and architecture — we see exciting possibilities for much greater cross-pollination between the disciplines. Our collaboration with Stuart Weitzman will reinvent this relationship,” Hadid said when her collaboration with Stuart Weitzman was first announced.
Hadid has been commissioned to complete at least six stores, which are planned for Hong Kong, Rome and New York. There are rumours Australia will also house a new boutique.
Stuart Weitzman currently has 100 freestanding stores and three e-commerce sites with product distribution across 80 countries.
Earlier this year, Zaha Hadid also made shoe-worthy news when she collaborated with Rem D Koolhaas of United Nude to launch a new limited edition haute-couture shoe, and she is currently launching a new retail design concept with Samsung Chemical Europe titled Retail of Tomorrow.