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Reach thousands of industry professionals across the built environment

 

About Sourceable

Since its inception in 2011, Sourceable has grown to become one of Australia’s leading sources of news and information about the architecture, engineering, construction and property sectors throughout Australia.

Through Sourceable advertising, you can reach new clients and grow your sales by reaching thousands of industry professionals who turn to Sourceable each day for industry news and analysis throughout Australia. Through strategically positioned banner ads within our Architecture, Construction, Engineering and Property sections, Sourceable offers a visible and targeted advertising vehicle.

Key Facts

  • 40+ Industry articles published each month
  • 14,833 unique visitors each month1
  • 25,022 page views per month (22,682 unique page views)1
  • Over 12,000 email subscribers who receive daily email updates

(1. average taken over six months to February 2020)

Traffic breakdown (pageviews)

  • Construction: 28 percent (8,120 page views per month)
  • Architecture: 25 percent (7,250 page views per month)
  • Engineering: 20 percent (5,800 page views per month)
  • Property: 13 percent (3,770 page views per month)
  • Home page: 12 percent (3,480 page views per month)
  • Other (contact page etc): 3 percent (870 page views per month)

 

Audience Breakdown (aggregate across all sections)

As per a recent analysis of the LinkedIn profiles of a sample of Sourceable’s email subscribers, a snapshot of our readership base is as set out below.

Note that this is an aggregate representation across all four categories referred to above.

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Offer Features

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1. Banner Ads (ongoing exposure)

Overview:
Banner ads enable you to reach thousands of professionals across the built environment who turn to Sourceable each day for industry news and analysis.

Each banner under this program will receive unlimited advertising exposure each month as there is no monthly cap/budget restricting your program.

Under this offer, you will select one or more categories in which you want your advertisement to appear (Architecture/Construction/Engineering/Property). Each advertisement will be assigned to a category and will share two advertising positions on article pages which are published in the relevant section as part of a rotation involving no more than ten other advertisements. Each ad will also share two advertising positions on the Sourceable home page in a rotation involving a maximum of 40 advertisements.

Program Specifics: 

  • Ad Size –300 x 600pxl
  • 1 sector per banner (i.e. architecture)
  • Unlimited clicks and impressions each month – No additional charges per result
  • Change your creative or URL at any time – NO COST (1 change per month).

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2. Monthly Editorial (free with six or twelve month program)

Clients who enter into the six-month or yearly program are offered the opportunity to participate as editorial contributors – providing insightful leadership through participation in a monthly editorial.

Under this option, you may select up to one feature editorial topic (approx. 800-1,500 words) each month which accords with your marketing and communication priorities about which Sourceable’s in-house journalists will prepare and publish an article on our site. You will also be able to nominate any one of your people or representatives who will be interviewed as a primary source for the editorial.

Whilst the articles will not be promotional or advertorial in nature, they will enable you to benefit from a large editorial podium from which to communicate your selected representative’s expertise to the industry and to position your selected representative as a key person of influence in regard to the topic. This will also provide added exposure to topics which accord to your marketing priorities and will enhance your advertising campaign.

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3. Email Direct Marketing

To complement your banner program, email direct marketing provides you run specific promotions directly to Sourceable’s email subscription list of over 13,000 daily news subscribers who receive Sourceable news and updates each day.

Under this option, you can send specific email promotions directly to Sourceable’s subscriber base.

  • Max 1 send per quarter
  • Size 300(width)*600 (height) 150kb

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4. Advertorials

Advertorials enable you to run targeted messages direct to Sourceable’s audience.

Unlike editorials under the monthly editorial program, these messages can contain material which is directly promotional or advertorial  – albeit with the material still needing to be informative to our audience. The advertorial will be marked as ‘Sponsored Content’.

Program specifics:

  • Max 1,200 words
  • Image size max 150kb
  • Max word length: 1,200 words
  • Ad will be marked as ‘sponsored content’ (Sourceable will do this)
  • Subject to availability.

 

Offer Summary and Pricing

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Offer duration

  • Choose between six month and twelve month program (shorter programs also available)
  • Start/end dates can be chosen by you (subject to availability)

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Offer features

  • Choose one or more categories (Architecture/Construction/Engineering/Property)
    • One ad per category
  • Ad specifics
    • 300 pxl wide x 600 pxl height (max 150kb)
    • Each ad shares two advertising positions on articles within the relevant category (Construction etc.) in a rotation involving no more than ten advertisements across the two positions
    • Each ad also shares two advertising positions on the Sourceable home page in a rotation involving no more than 40 ads across the two positions
    • Unlimited clicks and impressions each month – No additional charges per result
    • Change your creative or URL at any time – NO COST (1 change per month)
  • Monthly editorial (optional extra) (non promotional)
  • Email direct marketing (optional extra)
  • Advertorials (optional extra)

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Offer Price/Terms 

(All Prices in Australian Dollars (1 Australian Dollar = approx $US 0.73))

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Next Steps:

Our managing editor Andrew Heaton would be happy to discuss this with you at your earliest convenience. Andrew can be contacted on (+61) 437 595 848 or via email at andrew.heaton@sourceable.net.