One of Australia’s largest urban renewal projects is set to take place over the next 30 years as part of the Parramatta Road Corridor Urban Transformation Strategy.

Like all major public sector initiatives (think ‘BER’) it would seem the perfect opportunity for the project to undergo the customary acronym substitution process. After brainstorming ideas on their whiteboards, the sharp suited executives in the marketing department probably didn’t take too long to decide that using ‘PRCUTS’ as a…